Retail businesses are at a critical inflection point, consumers are pivoting towards highly personalized experiences. Shoppers have access to a wealth of information and are regularly conducting online research prior to visiting physical store locations. The expectation that retailers “know” their customers is incentivizing companies to make better use of their customer data. The result is smarter marketing campaigns uniquely catered to the interests of each customer. A simple example of this is customizing email blasts based off prior purchases or expressed interest.
However, today’s connected consumer demands much more. The expectation is for a seamless tailored experience. A study conducted by KPMG in 2018 titled Global Retail Trends highlighted that the customer experience will overtake price and product as the key brand differentiator by 2020. So how should retailers tackle the new expectations of their customers? By creating an in-store experience enriched by data collection and analytics.
Bermuda Microsystems Group can empower your business with Dell solutions that will improve decisions made throughout the retail value chain. Our integrated solutions will offer greater insights into the interests of your clientele and offer them an experience catered to their personal preferences.
Speak with us now to learn more.
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